I really appreciate it when brands step up to the plate to support worthy causes, both by raising awareness and by making a donation to the cause itself. As a consumer, I want to know who those companies are so that I can support them with both my wallet and my voice – online and off. I was honored when Electrolux approached me about helping them to build awareness for The Ovarian Cancer Research Fund (did you know that September is Ovarian Cancer Awareness month?), and I agreed right away, even without many details about how I could contribute.
About a week and a half later, they got back to me with said details – I was being asked to walk in a Fashion Show, hosted by Kelly Ripa, on September 8th, along with nine other incredible fashion bloggers.
Oh. Emm. Gee.
I was being asked to wa…hold on while I gather my composure and pretend like I don’t think this is a big deal.
So, tomorrow, September 8th, I will be exuberantly crossing something off of my bucket list by walking in a runway show – something I had pretty much filed under the bucket list category of “Don’t Be Absurd Erika, You Will Never Get To Do This But Since This Is A Bucket List You May As Well Write It Down”. I know what you’re thinking so I’ll just go ahead and acknowledge that yes, I know I should probably work on shortening my category titles but hey, IT’S MY LIST PEOPLE.
So where was I? Oh, right.
HOLY SCHNIKES, I’M GOING TO BE IN A FASHION SHOW.
(Why did I eat french fries for dinner last night?!)
Walking in the show hasn’t been all glitz and glamour – it came with a challenge: create the perfect white-hot weekend look for the runway, polished with teal accessories (teal is the official color of Ovarian Cancer Awareness Month). Naturally, I whined a bit – it was the end of summer, so how would I ever find something in white that is suitable for a RUNWAY?! Oh, and did I mention that I live in LA – as in LOUISIANA? Home of if-you-can’t-get-it-at-a-department-store-you-can’t-get-it-anywhere, sugah?
Luckily, after THREE very intense shopping excursions and at least one whiny phone call to LA Stylist Mom (who lives in the real LA, people) I found myself with two very viable options, a delicately draped strapless dress from White House Black Market, and a Grecian-inspired Calvin Klein dress that I purchased months ago but have never had the occasion to wear. My original intention was to wear the dress from White House Black Market but after speaking to Mindy, the stylist for the event, on the phone – I decided to bring both options and see what worked the best for the show. I’m not sure what dress I’ll actually be wearing in the show yet, though I will find out today – but you’ll have to tune in to the show live on September 8th to see the final look!
So, returning back to the important part of this article, and the whole reason that I have this opportunity; beginning on September 8th (that’s tomorrow!) you can help to do your part to support this very worthy cause as well. Ovarian Cancer is the 5th leading cause of cancer in US women, and The American Cancer Society estimates that in 2010, 21,880 women will be diagnosed with it, and 13,850 women will die from the disease. (via OCRF.org). By visiting the Wash ‘n Care lounge at Kelly Confidential, you can support the cause by entering to win a Perfect Steam washer and dryer from Electrolux, as well as a daily shopping spree. Each time that you enter by pressing the Perfect Steam button at Kelly Confidential, Electrolux will donate $1 to the Ovarian Cancer Research Fund.
In addition, if you’d like to watch me potentially make a fool out of myself on the runway, simply by looking gloriously happy to be struttin’ my stuff, you can watch the live stream of the show at Kelly Confidential or on the Kelly Confidential Facebook Page. The show will be live on September 8th at 1 pm Eastern time (for those of you counting backwards, that’s 12 pm Central, 11 am Mountain, 10 am Pacific).
You should definitely watch. I’ll do a little wink, and you’ll know it’s just for you.
For now, good night from New York City, the home of fashion and NYFW, where for one delicious season I will be on the runway and not in the audience. Wish me luck (I need it!).
(My participation in the ‘Rumpled to Runway’ Campaign was sponsored by Electrolux, who provided me with a $150 stipend to style my look as well as travel arrangements to and accommodations in New York to participate.)