Beauty, Featured

Things We Love: Fat Foam Hair Color

7 Comments 24 October 2010

Last month I had the opportunity to film a digital commercial for Samy’s “Fat Foam” hair color – an innovative new approach to hair color straight out of Japan. Walmart has the exclusive rights to Fat Foam, and because of my role as one of the Walmart Moms, I was offered a chance (along with my friends and fellow Walmart Moms – Tara from Deal Seeking Mom and Jenn from Frugal Upstate) to color my hair with this cool new product. I am already an at-home hair color girl, so I jumped at the opportunity to try something a bit different. Of course, the catch was that they wanted to film me as I went through the process.

Oh. Emm. Gee.

I mean, sure, I’m already coloring my hair at home, and I’m already a ham, but I’m also a bit vain. When I color my hair I am just a MESS. There is hair dye staining my shoulders and dripping down my forehead, and let’s not forget about the not-so-pretty 30 minute wait when I “loosely pile my hair on top of my head” and basically end up looking like a drowned rat. Suffice it to say that I was more than nervous to go through THAT process on camera. You know, once on Google, always on Google.

My nerves were quickly quelled when they told me that the reason Fat Foam would rock my world was not only because the color is awesome, but because it is a revolutionary new approach to hair color – easy to apply in “foam” form – and it won’t drip.

Yes, I said that there is now a hair color on the market that won’t drip. It’s called Fat Foam.

My experience with Fat Foam was truly a great one. Here are the reasons to consider trying it if you already color your hair at home, or if you are even toying around with the idea:

1. Fat Foam is practically foolproof. It was easy to mix and a cinch to apply. If you have ever used at-home hair color before you are well aware that this is not always the case. Great for beginners or the not-so-coordinated (don’t worry, I’m looking in the mirror on that last part, too).

2. The color is gorgeous. For an all-over hair color, I thought the dimension that my color had to it was phenomenal. It was shiny, soft, and in the light you can really see the depth of the color. Awesome. For the record, I followed the directions to a “t” in the studio – there was no extra conditioning, color boost, etc. The color you see is authentic and looks just like it would if I were to re-do it in my own bathroom. I was so impressed!

3. Fat Foam is affordable. The Holiday season is quickly approaching and my wallet is already starting to panic. Skip the salon color and try this out – Fat Foam is only $8.97 at Walmart (but don’t forget that you can only find it at Walmart) and even if you don’t have a Walmart near you, shipping is only 97 cents. A new “do” for under $10. You can’t beat it!

You can watch the final video below of my experience – be sure and let me know your thoughts in the comments!


Disclosure: I was compensated for my role in the commercial as well as for this post, but the payment does not in any way affect my opinions. I was not required to say good things about the product, simply to give my opinions. It just so happens that they are good opinions! For more information, please read my disclosure policy.

Your Comments

7 Comments so far

  1. Debbie says:

    oh yeah and i forgot t mention that my hair is prety long about 10 inches past my sholders and one box coverd it all.

  2. Debbie says:

    i love the fat foam. i just got finished dyeing my hair and it covered the gray real well and my hair is shiny.its a little dry but not bad.

  3. Michael Han says:

    This product may or may not be great , but it should be listed as one of those naming disasters/ fiascos. do they not realize that “fat foam” has a lot of negative connotations especially in the cosmetic world? like “no va” is not a good name for cars. and “pocari sweat” doesn’t seem like something you want to drink.

  4. weight loss says:

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  5. Alyssa Acoustic says:

    I have my senior pictures coming up after the holidays and I want to save some money and color my hair at home! I was so excited when I first saw the Fat Foam commercial! I was even more excited when today I found on Walmart.com the videos of moms trying it on film! It looks so EASY!! I am going to try it after the holidays! I am going to go medium reddish brown! :)

  6. patty bailey says:

    HI KA SI JUST TRIED YOUR NEW FOAM HAIR-COLOR, AND I LOVE IT!!!! THE ONLY THING IS I WISHED YOU HAD SOME REDS , LIKE A LIGHT REDISH BLONDE…. I USED THE LIGHT BLONDE, AND IT ACTUALLY DOESN’T LOOK BAD ON ME. BUT I SURE HOPE YOU GET SOME REDS OUT THERE. I LOVE THE WAY IT GOES ON SO EASY!!:) GREAT STUFF I HAVE ALRADY TOLD MY FRIENDS AND DAUGHTER ABOUT IT!!! PLEASE LET ME KNOW IF YOU ARE GOING TO BE GETTING SOME REDS IN THE FOAM COLOR!!!! TKS SO MUCH, PATTY

  7. @ErikaLehmann I can’t wait to try that stuff when it comes to #como!


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