It’s 5 o’clock. Do you know where your kids are?
Most likely, the answer is yes. But if that answer also includes using some sort of media – the internet, the phone, or even watching your TV – do you know exactly what is happening on that device?
Did you know that…
- More than half of American parents surveyed are either somewhat or very concerned about their children seeing images from the war in Iraq.
- Respondents are most concerned about the appropriateness of online content. Outranking TV programs, movies, video games, and print media, Internet sites were named by 40 percent of parents as their number one concern when it comes to inappropriate content.
- Sexual images are considered more objectionable than other kinds of content. When it comes to TV, 51 percent of parents surveyed cited sexual content as most objectionable (over violence, reality TV, and war coverage), while 56 percent rated it as the most disturbing content on the Internet (over spam, open chat rooms and violent images).
- Almost all respondents believe they should be responsible for ensuring that their children use technology appropriately, yet they want help in doing so. In fact, 71 percent of respondents indicated they are interested in having a printed or online guide to help identify family-appropriate content, as well as how to block inappropriate content.
Armed with this knowledge, Cox and Lifetime Moms have partnered with child advocate John Walsh to encourage parents to Take Charge! of their digital lives. With Take Charge!, Cox wants to increase customers’ awareness and use of the parental controls and filtering tools already available in a digital home — on their cable TV, Internet, and telephone services. Through the easy-to-use, comprehensive new web site and free resource guide, Cox is providing families with tools and resources to help them not only block content they find objectionable, but identify and get the most enjoyment out of exciting family-friendly content.
I encourage you to get involved and to learn more – we are hosting a virtual town hall moderated by Miles O’Brien of CNN, and you are invited – it is taking place on June 28th from 6-7pm EST in DC with John Walsh and additional children’s advocates, Mom bloggers and non-profits (Boys & Girls Club) in the DC area, Blogger Leticia Barr (Twitter: @TechSavvyMama).
Please join us – we will be using the hashtag #CoxTakeCharge throughout the event! See you there!