Getting Comfortable with Hanes In New York City
During all the craziness that is BlogHer, Hanes took the time to throw a little party for the Comfort Crew and our friends, which I truly appreciated. Anytime I can take a break from a hectic conference schedule to have a Comfortini and a foot and hand massage sounds good to me – because anytime I’m hanging out with my friends at Hanes I know it’s all about comfort. Heck, I even took a break from my heels-only wardrobe and wore flip flops with my summer dress – they don’t call us the Comfort Crew for nothin’!
I was so glad that my guests Shannon from Traveling Mamas, Stefanie from Mommy Musings, and Debba from Girlfriendology could join me at this fun event! Michael Moloney of ABC’s Extreme Makeover: Home Edition was on hand to teach us how to reorganize our sock and underwear drawers (seriously, when is the last time that you did that? It’s time!) and also to show us just how quickly it could be done. Celebrity stylist Jenn Falik went back-to-basics and showed us how to create some super-stylish outfits using the awesome new Hanes bras (bandeau? one shoulder? both straps? one bra does it all!) and by layering items like the tanks and tees – great ideas for fall!
It was so great to relax, hang out with my fellow Comfort Crew members, and sip a Comfortini. I loved learning about all of the new Hanes products in person (I swear that the ComfortFlex Fit Bandini bra is my new BFF – sorry dad for the TMI) and loved feeling like I’m a continued part of Hanes’ social media efforts. I have learned so much about the brand over the last 7 months, and I am incredibly proud of everything that the brand stands for (green initiatives, support of Susan G. Komen, committment to it’s customers) both online and off. If you take a minute to watch the video below, you’ll hear me say that I believe Social Media is really important because it’s how people nowadays communicate and relate – and that Hanes is doing an amazing job. I mean that 100% – Hanes is a standout in this space.
Thanks so much to Hanes and everyone who played a part in hosting such a wonderful, relaxing event in NYC! Check out Shannon’s post about the Hanes event on Traveling Mamas – including 10 travel tips for packing for comfort!
Celebration for a Cause – Mamas4Mamas Birthday Tweetup
I’ve been fortunate enough to grow up with the most incredible powder white sand beaches and clear water just hours away from my doorstep in Gulf Shores and Orange Beach, Alabama. One of my family’s favorite destinations for years, I had the opportunity to visit Orange Beach again this past June with my family. The experience was an incredible one, but one that left me full of determination to do my part to help this oil spill affected area along the gulf coast. The reality and the gravity of the situation really sank in as I watched the waves crash onshore from our balcony, and realized that it could be years before tourism was back to normal.
So, to do my part, I’m hitting the road headed to Gulf Shores and Orange Beach next Friday, August 20th (my 28th birthday!) to party it up in style with two friends who will also be celebrating their birthdays on that day – Shannon of TravelingMamas.com (@Cajun_Mama) and Jay of BiteandBooze.com (@biteandbooze) – to raise money for charity. We’re hosting a tweetup in honor of ourselves
– but it’s really just an excuse to raise money for this amazing tourist destination that has been hit hard by the oil spill.
So why am I telling you all of this?
I want you to come with us! It’s not a party without you there! We have a great, family-oriented weekend planned that will show you the best that the Gulf Coast has to offer, all administered with a hefty dose of Southern Hospitality. Think of how much fun it would be to pull your family and friends together for the weekend and spend some time on the beaches of Gulf Shores and Orange Beach. The food and shopping there are to die for, and for the record the swimming advisory has been lifted from the beaches in this region – the oil spill is capped and the water has been deemed safe. Check out the awesome hotel packages that the area has put together just for this weekend – some that include free nights at the Gulf Shores Deals page. We have planned activities the entire weekend of August 20-22, but feel free to come for one night or 7 nights – the choice is yours.
They say a photo is worth a thousand words – so here are 8,000 “words” from our trip in June to show you what an amazing time you’re in for!
If you can’t stay the weekend, we’d still love to have you attend the tweetup at Live Bait at the Wharf on Friday night. Tickets are $5 but every cent will go to local charity Share the Beach who’s mission is to protect the endangered mama sea turtles during nesting season along the Alabama beaches (part of which is a national wildlife refuge). The oil in the water has taken it’s toll on the nesting habits of the sea turtle, and so the money from this event will go towards making sure that they are able to continue to nest and reproduce. Of course, since the three of us are from Louisiana, an area that is also affected by the spill, a portion of the proceeds will also go towards a Louisiana-based charity that we are in the process of selecting. The tweetup will be from 5:30 – 8:00 pm on August 20th and we will be giving out lots of door prizes and even a few free vacations – so please come join us for a celebration for a cause!
Even if you can’t join us on the 20th, we would love for you to consider making a donation. You can still purchase a ticket for $5 or you can opt to donate more. Remember, every cent of your money will go to two very worthy causes. There is an option on the ticket purchase page for donations only, and we would really appreciate your support of the area.
For more information you can check out the Mamas4Mamas official page, or tweet at us with the hashtag #Mamas4Mamas.
Hope to see you there!
BlogHer ’10 – A Crazy Good Time
August 2, 2010 by Erika
Filed under Entertainment, Travel
I can hardly believe it – BlogHer 2010 is upon us and it feels like I’ve only blinked since last year. I’m fortunate to be attending, for the second year in a row, as one of the Walmart Moms – and I’ve got a crazy schedule yet again, although I’m insanely excited. Last year I was exhausted but excited to be a part of all of the chaos – and even though I swore that I wouldn’t do that to myself yet again this year – I think I just might have.
If you are going to be at BlogHer I absolutely want to meet you. Please come say hi, and we can do the girly thing where we squeal, hug, then jump up and down while holding hands. If you’re more low-key than that, I am equally skilled at the cordial handshake and warm smile – so don’t let my southern affection scare you off! With that said, I figured the easiest thing to do was to post my schedule so you could see where to find me – so here we go:
Thursday, August 5th, 2010
12:15 pm – 2:30 pm – Walmart Moms welcome reception at The Heartland Brewery
3 pm – 5 pm – Hanes party (I heart the Comfort Crew!)at Nikki Beach Midtown
7 pm – 10 pm – Nikon Party at the Bryant Park Grill with my girl Katja Presnal
Friday, August 6th, 2010
9:00 am – 9:45 am – Skechers Shape-Up Walk with my roomie Sheena Tatum
10:00 am – 11:15 am – Hanging out in the Walmart Booth with Amy Allen Clark (come visit!)
11:45 am – 12:00 pm – Picking up my loaner Asus UL30 (a Windows 7 PC) in the Windows Suite
12:30 pm – 12:45 pm – Video shoot with Beth and Kimberley
12:45 pm – 2:00 pm – Getting Gorgeous at the Warwick Hotel
2:45 pm – 4:00 pm – Workshop time!!! “Social Media is Bringing Sexy Back to Branding – Do You Have the Social Media Strategy and Tools for Success?”
6:00 pm – Wine In the City. Excited to be hosting this event along with Shannon Hurst Lane and Tim Hayden. Reception at the Hilton Manhattan East with Kendall-Jackson Wines.
8:00 pm – Wine In The City dinner and artisan wine pairing (and wine preview!) at The Capital Grille.
Saturday, August 7th, 2010
8:00 am – 9:30 am – Unilever Penthouse
10:30 am – 10:50 – Meeting with Windows Phone
11:00 am – 11:20 am – Momversation interview at the PepsiCo booth
1:45 pm – 3:00 pm – Hanging out with my gals in the Walmart booth (come visit me!)
3:30 pm – ELF and XBox Party with Renee.
6 pm – Vegging, relaxing, and hopefully catching up with people that I love. My only free time before my 7 am flight!
* * *
So there you have it – I have a crazy, whirlwind 3 days in the Big Apple. I really want to meet you, so please come say hi if you see me at one of these events or just hanging out! Thanks to Walmart for sending me to BlogHer this year – and to my amazing Wine In The City co-hosts for making this year’s BlogHer one that I know I won’t forget!
See ya in NYC!
Exclusive Interview with LeVar Burton – The Jensen Project
July 16, 2010 by Erika
Filed under Entertainment
I am 100% positive that you read my post earlier today that detailed my experience and time on the set of The Jensen Project back in March. While I was on set, I had the opportunity to interview the one and only LeVar Burton – yes, of Reading Rainbow and Star Trek: The Next Generation Fame. I was totally geeked out – as were most of you, my Twitter and Facebook friends, when you saw photos of us together and saw that I had the chance to interview him.
The interview itself has been up on YouTube for quite some time (why aren’t you subscribed to my channel?!) but I wanted to share it here, as the excitement mounts for tonight’s premiere! Don’t forget that you can enter to win a copy of the DVD/CD pack of The Jensen Project over at the other post, simply by leaving a comment! Yo, dawg, Randy Jackson laid down the tracks, so you know it has to be good!
So here it is, my interview with LeVar! It was a lot of fun – I think you’ll love it! Also, a huge thanks to Kelly at PegLegPug and her master video editing skills for making this video look amazing (two camera angles was no small task!).
More Bubbles and Bubbly Fun
January 6, 2010 by Erika
Filed under Entertainment, Fashion & Style, Featured, Travel
So remember how, back in October, Wisk HE brought me to my second home, New York City, for a little bubbles and bubbly shindig? I had a blast with some amazing people and learned all about bubbles- when you need them, when you don’t.
So, today I’m on Google, searching for pictures of myself and my friend Katja for this way cool NYC Tweetup that we’re hosting on January 13th at the Roger Smith Hotel, and I come across this photo!
And I’m all … awwww … what a CUTE photo!
But then…then I came across this video. And I’m giggling like a madwoman because here I am, looking like a total goober throughout the entire thing, and I didn’t even know it existed.
And, because I love you, my readers, I thought I would share my gooberness with you. I’m especially fond of the 14 second mark, where I make a quick appearance just to drawl “bubbles”. Tee hee!
By the way – my dress is from one of my favorite online stores – ModCloth, and the shoes are Steve Madden. The crazy mad scientist lab coat was courtesy of Wisk HE. I especially love that Nichelle from StyleMom immediately cinched hers up with a belt. Only someone that fashionable could make a lab coat look good. I’m just sayin’.
Reinventing Beauty {Video!}
October 30, 2009 by Erika
Filed under Beauty, Fashion & Style, Featured
Have I ever mentioned to you that I have no concept of time? Really, I don’t. It annoys the heck out of people – even people who have known and loved me since I was a child want to shake me over this ridiculous lack of time-consciousness. I’ll say I’ll be right back and I show up 4 hours later – tell you I’ll call you in 10 minutes and call you in 10 days. I’m not denying that it’s annoying. I live in Erika world, on Erika time. It’s not one of my more charming qualities.
Speaking of never doing things on time – this brings me back to why I’m here. Remember back in September I went to NYC to attend this little thing called Mercedes-Benz Fashion Week? Well, while I was there I was invited to the CVS Reinventing Beauty Lounge – a pop-up spa like experience where I was basically pampered by having my nails, makeup, and hair all done. While I was there, I was able to hang out with both Robert Verdi and Nigel Barker. If it sounds like heaven…well, that’s because it is.
The highlight of the event was having my makeup done by Cover Girl Makeup Artist Jake Bailey. He explained all of the different Cover Girl products to me, and gave me a rather stunning makeover with all of the products. My absolute favorite of the bunch, which I have now incorporated into my daily routine, is the Outlast Lipstain. It looks and works much like a marker — just paint it on your lips and go! Jake also showed me a technique using a lip brush to get a lighter color from the lipstain that just made me look like I had these fantastic, naturally flushed lips. I also fell in love with the Simply Ageless Foundation – and I am very loyal to my Clinique foundation, so that was a big jump for me!
Not that you are at all surprised, but I also made this video of my experience at the CVS Reinventing Beauty Lounge – it’s a lot of fun, and a little of me being silly (imagine that!) so enjoy!
See? I’m not the only one…
October 16, 2009 by Erika
Filed under Entertainment, Fashion & Style, Featured, Travel
I swear, this is the last in my series of ohmygoshihavenoideawhattopacktothisconference posts. I’m here. I’ve worn jeans both days of the conference so far, and as Reem and I briefly discuss in this video (this was the 2nd take, my macbook ate the first one) – being comfortable enough to wear jeans? Well, we kinda feel like we’re cool. Oh, that and that we get to hang out in the special speaker lounge where we can do goofy things like make video.
Oh yeah, so I moderated this panel today on the Ethics of Mommyblogging with Colleen Padilla, Lindsay Lebresco, and Ted Murphy. It was really cool, and tons of fun. We didn’t have cupcakes like Shama – but let’s just say that we’ve learned our lesson for next year! It went really well, so a huge thank you to all of them!
Speaking of cool – check out these two cool, yet exceedingly silly chicks.
Project Runway Party Video Recap!
September 29, 2009 by Erika
Filed under Beauty, Entertainment, Fashion & Style, Featured
My head is still spinning from covering Mercedes-Benz Fashion Week and basically feeling like I had a full-time, real person’s job for roughly a week. Don’t get me wrong, I loved every.single.second. I am already making plans to return in February, to attend the final week in the tents at Bryant Park. Not only did I have an amazing week at the tents, but I was fortunate to wrap up my week by covering the Project Runway Reception and Screening for Lifetime Moms. I made the awesome video below for you, so you can feel like you were right there with me.
We were able to attend a reception at the Hearst Tower (where I totally had a “Confessions of a Shopaholic” moment when I was going up the escalator!) for Project Runway’s current season, after which we all piled into a lush executive theater to watch the 5th episode of this season! You’ll find three of my favorite pictures below, but you can see all of my photos from the Project Runway Party in my Flickr stream.
These two were really, really nice! I was originally standing to the left of both of them, and they insisted that I jump in the middle. If you watched last week’s Project Runway, you saw Louise puncture her finger with the sewing machine — I asked her how she was doing, and she showed me that her fingers healed nicely. She did share with me that she was so upset at the camera men when that happened, because there was one guy on each side of her, and both of them kept filming, neither of them made a move to help out. Ahhh, the woes of reality TV.
Irina was the winner of the challenge in the Episode that we watched (where they used newspaper and she made that awesome coat with it!) and I had a great time chatting with her afterwards. She was really nice — you can see her waving to me and my ubiquitous Flip Cam at the end of the video.
Then, of course, there was Althea Harper, whom I absoultely adored. I talked to her mom for quite a while when Althea was on the red carpet being interviewed, and she and Althea both invited me to Althea’s Fashion Show the next night. Unfortunately I coudln’t make it, but they were both so, so sweet – and I was really impressed with Althea in general. We chatted about Tory Burch (I had just attended her show/presentation the day before), how it is to work for/with her, and about the fact that she designed what she was wearing. She was so down to earth, it was like talking to an old friend!
I was so impressed with the entire cast of Project Runway Season 6 – they were all cheering each other on, supporting each other, applauding and squealing when Heidi told each of them that they were “safe”. Watching that episode with them spoiled me, really, and just made me want to have a Project Runway party with all of them each week so that I could continue to feel the camradarie.
Think my mom will clap with me this week everytime we discover someone is “safe”? It’s worth a try.
Mom Makeover Update {aka New PRIZE alerts!}
April 21, 2009 by Erika
Filed under Beauty, Fashion & Style, Giveaways
I’m sure you remember last week’s exciting announcement about our partnership with Mom Generations and NewBaby TV to sponsor a Mom Makeover contest! One lucky mom will win a complete makeover package, and we have exciting new prizes and sponsors to announce this week! Check out the video below for the latest and greatest updates!
And yes, mom, I am wearing clothes. Lesson learned however, no more filming videos in a tank top. So, what are you waiting for??!! Go make us a video and get in the running to win that Mom Makeover!
PS — In the mood to giggle? Check out my outtakes from this video, aka my blooper reel!
























