Hanes’ Hilarious New Ads For Women

Hanes has long been known for it’s iconic ads, but for the past 3 years there haven’t been any ads geared at women.  However, all that is changing as Hanes has launched it’s new ads for Hanes ComfortFlex Fit Bras that shape to fit and Hanes No Ride Up Panties that know their place and stay in place (and it’s true – they totally work.  Sorry for the TMI!).

When I saw the ads I cracked up laughing – they are hilarious.  My 4 year old daughter wanted to watch the “marshmallow one” over and over again.  Be on the lookout for these during national morning, daytime, and primetime programming! Check them both out below for a giggle!

While the ads are great for a giggle, they are also spot on about Hanes’ continued commitment to comfort – and it’s true – everything from Hanes that I own and that my family owns is the ultimate in comfort! Have you checked out Hanes recently?

Disclosure: I am a member of the Hanes Comfort Crew, but I was in no way compensated for this post. I spent 3 days learning about the tremendous things that Hanes is accomplishing over a year ago and I am just a true believer in this awesome brand.

Red Hot Valentine’s Day Picks

Tis the season for the color of passion.  In celebration of Valentine’s Day, here are a few red-hot picks that are high on our list.  Disclaimer:  All items will make any man swoon, use in moderation.

1. Long Tall Sally’s Cap Sleeve Ponte Dress – $105

2. eyebobs’ “bamboozled” frames – $75

3. Spring Street’s “Gem Dandy” leather and crystal bracelet – $20

4. Clava’s “Wellie” market tote – $26

5. Børn’s “Cornflower” sandal – $95

6. Long Tall Sally’s leather belt – $25

7. Long Tall Sally’s satin pumps – $32

8. Harlequin by Panache’s “Polka” lingerie set – $82 for bra, $26 for brief

Double Duty: Underwear as Outerwear!

Remember the movie 13 going on 30?  As a fashionista I most loved the moment when Jenna (played by Jennifer Garner) slips a coat over the lingerie that she woke up in and poof!  She heads to work.  Just like that, a sexy, satin thing became work-wear. You know the moment I’m talking about – it’s this one:

Of course, in real life, most of us would at least stop to put on a bra (please, oh PLEASE stop to put on a bra) but a recent email from my friends at Brulee got me thinking – can UNDERwear really work as OUTERwear?

Yes!

Why not layer that silk cami that your boyfriend can’t keep his hands off of underneath your boyfriend blazer and top off the look with skinny jeans and sexy stilettos?  For a hot wear-to-work look, do the same with a pair of fitted black trousers.  Grabbing cocktails with some friends after work?  No problem!  Ditch the blazer, add a little extra mascara and voila!  From work to play in under a minute flat!

Two other options?  Try this jersey tank or this sweet chiffon babydoll with your favorite pair of jeans for a look that will heat up any room, no matter what the temperatures are.

Check out some of the other options from Brulee below.  The line, by designer Kristian Giambi, targets powerful, sophisticated women with a feminine yet sexy edge – sign me up!  I certainly want to consider myself in that niche, don’t you?!  I’m head over heels with the entire line, though I’m loving the romper, slip, and coveting a pair of those leggings something fierce.

All I know is that Brulee could be dangerous for my wallet.  But of course, you already know how much I love lingerie – I believe that every woman should own lingerie that makes her feel amazing – for no one other than herself.  Being sexy is not about dressing like Sookie, or Snookie, or whatever that Jersey Shore girl’s name is – it’s all about self-awareness and confidence.  Go for it.

The Post Where I Discuss Lingerie. (Sorry, Dad.)

If you’ve read anything that I’ve written, especially over the past year, you know that I love fashion and style.  I love getting dressed up, feeling confident in what I’m wearing and how I’m wearing it, and helping other women to feel the same way.  My mantra is that “no one can take their eyes off of a confident woman.”

Think I’m wrong?  Try thinking back to a woman in the past that you’ve known or were acquainted with whom everyone just thought was AMAZING.  Breathtaking.  Incredibly beautiful/fabulous/fantastic, etc.  People fawned all over this woman.  Maybe you did too.  But then, one day you stepped back and thought:  um, she’s really not that pretty.  Or maybe even that fabulous or fantastic.  I was drinking the Kool-Aid! What’s up with that?

Oh c’mon, it’s just me, don’t pretend like you don’t know what I’m talking about.

Do you know what her secret is?  That woman that we’re talking about?  I do.

Confidence.

Of course, confidence comes from a number of sources, but why not take all of the help that you can get?  Here’s my little piece of advice  — I think that physical confidence starts with what you have on underneath.  (A quick aside to my family members:  I’m about to start talking about my personal lingerie philosophy.  I won’t be offended if you click over to something a little less personal, now.  Oooh, look – here’s my “About” page!)

So let’s set this up, shall we?

In two weeks I will be emceeing a Mardi Gras Ball here in New Orleans.  I plan on wearing this drop dead gorgeous strapless BCBG ball gown that has been in my closet for a while, but has yet to see the light of day (or the glow of night).  I will be on stage in front of the entire Krewe as well as about a thousand of their guests.  I will be the one who reveals the identity of the King and Queen, as well as the rest of the court (for those not familiar with Mardi Gras season, this is a highly anticipated moment).  I will be, quite literally, in the spotlight on stage for a solid hour.

Raise your hand if you think I could probably use a little extra confidence during that hour?

Right.

No doubt the dress will help.  The dramatic makeup will help.  Telling myself that I’m not going to trip on my way up the steps will help (please, oh please cross your fingers for me on the night of January 23rd).  But um, wearing a dingy old pair of cotton panties and any ol’ bra is totally not going to help.  I’ll spare you the details, but it’s safe to say that what’s going to be underneath is a matching set.  And it’s not old and dingy.  It’s sexy, and I feel good in it.

There’s the key – I FEEL GOOD IN IT.

Lingerie is not about sex.  I don’t wear it because I anticipate someone seeing it later.  I wear it because it makes me feel good, because it’s like I have my own little secret underneath my clothes and I like the way that makes me feel.  I stand up a little straighter, and hold my head a little higher.

Now, I’m not saying that dropping a fortune at La Perla or Victoria’s Secret is going to be an instant confidence builder and it’s certainly not going to turn you into one of those supermodels in the ads.  I’m also not saying that awesome lingerie is the only way to feel good about yourself, physically.  But, you know what?  It’s a start.  A great start.

We’ve all got to start somewhere.