Since my childhood, I have been a milk drinker. Actually, more than a milk drinker – more like, well, a “milk monster”. I’ve actually earned that nickname now as an adult. You can bet that if we’re out of milk in this house, it’s because I drank most of it – so my fiance’ and kids have taken to calling me the Milk Monster.
I’m sure they mean it in a very endearing way. Right?
So, as you can imagine, I was delighted when I received an invitation from the folks behind the Milk Mustache campaign to attend a (what else?) breakfast in honor of the launch of The Breakfast Project. So why The Breakfast Project? It’s easy – and the tagline says it all — “Because every good day starts with milk.”
We were able to have breakfast with Ellie Krieger, host of the Food Network’s “Healthy Appetite” and Milk Mustache star in her own right! Ellie was so kind and gracious – she listened to all of our breakfast woes and suggested ways to make our mornings a bit less hectic, which was much appreciated. This is how most of our mornings go:
Me: Yum, yum! Here’s your breakfast!
Me: Ok, come eat. Please? Can you eat?
Kids: (staring at their food and playing with action figures)
Me: No really, can you eat? We’re gonna be late.
Kids: (pushing food around) How many bites?
Ellie also introduced me to the idea of breakfast cookies which are full of all of the good stuff that my kids should eat, but don’t. They are lightly sweetened and they are so good that I may or may not have eaten 6 out of the first 9 that I made. Ahem. Oops.
What can I say? They just go so well with a glass of milk.
After a fun and delicious breakfast we moved upstairs for the official “launch” of The Breakfast Project. The room was packed to the brim with press because the new Milk Mustache campaign celebrity was in the house and was going to be launching their campaign. Aside from the end of the runway at Fashion Week, I had never seen so many cameras in one place. Of course, I’m relatively new to LA, so give it time.
After a short wait, we were introduced to the newest Milk Mustache spokesperson – the gorgeous and feisty Salma Hayek! The press loves her – the cameras did not stop flashing from the moment that she entered the room until the very moment that she left. Her new ads are so awesome – I love that they incorporated a child into them, too! Plus, the new commercials are hilarious – check out my favorite:
Awesome, right? Salma told us that she had always wanted to be in a Milk Mustache campaign (and if you’re wondering, the only way to qualify to be in this campaign? You really have to love and drink milk. Wonder if that means I’ll get my own ad someday?) and so she was really excited to finally be asked to be a part of it.
Oh yeah, and we were able to meet her! Cool, right?
Thanks so much to the Milk Processors Board and to the Milk Mustache campaign for asking me to be a part of this awesome day!
PS – Random and very geeky, but be sure to go check out The Breakfast Project’s website. It does this awesome parallaxing thing that looks totally slick – plus it’s chock-full of amazing ideas, facts, and stories.