I am both honored and excited to announce the launch of the brand new site Lifetime Moms, the newest digital venture in a long list of successful projects by Lifetime Television. The cool thing is, I’m not just telling you about this new site because it rocks, but because I have been fortunate enough to have been quietly involved in this awesome project from it’s earliest stages.

Lifetime has brought together 14 influential mom bloggers to create their powerhouse site Lifetime Moms, which will cover almost every topic that you can imagine. I am honored that I have been asked to come on board as the co-channel leader for the Beauty and Style section of Lifetime Moms. Even better, I’m partnering with my close friend and fellow fashionista Audrey McClelland from Mom Generations to bring moms out there the very best in beauty, fashion, and style. Be on the lookout for some awesome content – and keep your eyes peeled if you’re watching Lifetime – you may even catch a glimpse of your two favorite mom fashionistas!

I am incredibly excited to be working with a brand that truly understands women, and that is so well-respected. I am honored to call myself a “Lifetime Mom” – a name that I think works on two levels. First and foremost, I am, and always will be, a proud mom – and as all women who are mothers know – it is a role that you play for a lifetime. Secondly, I am now an official “Lifetime Mom” – and I know that other moms will truly benefit from the honest, authentic, and just flat-out amazing content that will be available on the site. We have worked alongside an amazing team at Lifetime for months now and I know I speak for all 14 of us when I say that we are all incredibly proud of the end result.

Plus, did I mention that I get to write about things like shoes, clothes, and makeup all of the time? Oh yeah, I’m pretty excited about that part, too. ;)

While you’re clickin’ around, be sure to check out the other Lifetime Moms and their channels!

• FIT & HEALTHY — Arianne Segerman
• PREGNANCY — Kim Dobson
• FOOD — Lori Falcon
• HOME — Katja Presnal
• WORK — Stephanie Elie
• JUST FOR FUN — Lindsay Maines and Beth Feldman
• STEALS & DEALS — Alyssa Francis and Tara Kuczykowski
• PRODUCT REVIEWS — Colleen Padilla
• PARENTING — Christine Young and Nichole Smith